Many writers consider the value of a promotional book trailer when marketing their books. Truthfully, I waited too long to effectively use a trailer for my first book, since the release is in a mere 11 days away! But my talented friend Rebecca at Dreams2Media was kind enough to make me a trailer on the fly anyway.
I quickly learned there is a wide range in the styles and approaches possible for book trailers--from what Rebecca did with Dying for a Living, to full cinematic experiences like Seth Grahame-Smith's Abraham Lincoln: Vampire Hunter--that most of us could never afford.
Apart from the fact that book trailers should probably be in circulation for at least a month before a book is released, what other considers should authors have? I've heard a great many fixed stories on book trailers. Some people say that book trailers are an essential marketing tool. I've heard others say they do not matter.
What are your thoughts? Experiences? I'd love to know more.